AdSense: Make Money Online Without Selling

Through its AdSense program Google let you earn without the need for you to sell anything at all to anyone anywhere.


And there are many internet entrepreneurs that are generating higher incomes from participating in the AdSense program than from the direct sales of their own products or services.
How can it work?

The answer is simple, you are paid per click and not per sale.


You can see it as a triangle, where three different subjects are involved:

- Advertisers

- Google

- Publishers

The advertisers join Google PPC service (named AdWords) in order to promote their services or products to the huge audience that this giant search engine has each day.
They pay to Google for every visit to their sites that comes from this promotion, so they pay for each click.
It is a service for online publishers, and let you display on your web pages ads of the AdWords advertisers targeted to the keywords of your web pages.


Once a visitor of your sites clicks on one link of the AdSense ads that your site displays the AdWords advertiser is charged by Google for the click, or visitor that is delivered to his site, and you are credited by Google a share of that money in your AdSense account.


Of course the Google AdWords advertisers are very interested in selling the products and services they promote paying for every visitor sent to their site, and I sincerely hope that the clicks that increase my AdSense income benefit the advertisers that pay me through Google, but this anyway is not my concern or something I have to worry when I create my sites and add the AdSense code to them.
I worry to provide them with explanations and links of good resources if I don't have directly the opportunity to offer them a product or a service, and the ads displayed by Google are an addition that can be interesting and useful for them and can increase my income.
One thing that is very important to know is that the Google AdWords program is extremely crowded and there are really a lot of keywords and key phrases with big competition and very high bids.


Of course also AdSense publishers can earn a lot of money if they have sites related to those keywords that receive many visitors and many clicks to the Google ads.